This is where it starts to get interesting
This is where you see my toolkit for really successful online marketing and understand a little more about how I will help to boost your online marketing.
I’ve detailed a little bit about each arm of online marketing and why it’s important, but measurable results come from being clear about your objectives and using multiple channels at the same time. But which channels will give you the most bang for your buck?
That’s where Octoply really steps up for you. When we work together you get access to my network of trusted suppliers (who really know their stuff) but more importantly, you get my experienced guidance on which online marketing channels will get the best results for you.
You see, my number one priority is making sure that every aspect of your online marketing strategy is right for your objectives, your brand and your budget. And that everything works together.
That’s the Octoply difference.
- Strategy and Planning
- Developing a strategy is the first step of any good marketing activity and it’s where I always begin. After all, you can’t find treasure without a map right? This is where I get to know your business – your market, your customers, where you are now and where you would like to be. There is no one size fits all with marketing and your online strategy is developed so it’s the right fit for your business and your budget.
- Business Branding
- Your brand is so much more than your logo or your website design. Your brand is actually your business identity. It’s a little voice that should guide everything your business does, communicating what you stand for, how you are unique and helping your customers go, “that’s my guy (or girl!)”. Let Octoply keep your brand on the right track so you don’t send your customers mixed messages.
- Website Design and Development
- If your online marketing was a building, your website is the foundation. Regardless of how your customers find you online, your website will be part of their decision making process. Your website can and should be a salesperson that works 24 hours a day, 7 days a week. Your web design needs to look good but it also needs to be designed with your marketing objectives in mind. Let Octoply create that little workhorse for you.
- Online Advertising & Traffic
- One of the keys to successful online marketing is making sure people can find you. Just because you built it, doesn’t mean they will come. You have to plant your messages in the right places, at the right time, using the right offer and then you have to reward people for taking action. Start investing your budget in the right places and generating qualified traffic to your website.
- Social Media & Engagement
- Social media has been a hot marketing topic for a while now but have you ever wondered how people really make money using social media? Social media can be the greatest word of mouth referral network you will ever have. It can also help you deliver much better customer service and that’s what will bring you more business.Octoply will set the stage for your social media marketing and show you how to maximise the returns you get for your time. And it will be worth it. Start making social media work for you….
- Conversion Optimisation
- Now this one might sound a bit technical but it’s about all getting better results from your online marketing. This is where some of the science comes in to find out what moves your customers from indecision to action. I look at things like your headlines, your email subject lines, and your buttons. But more than that, I look at your online marketing channels and sales processes to see which ones work best and how you can improve them. Start finding out where you can improve what you’re doing online.
- One of the many awesome aspects of online marketing is that every action can be recorded. Every click and page view, every search and every referral. The Octoply analysis digs into your data to pick out the trends you need to know about and the bottlenecks that are holding you back.It’s this analysis that will show me the changes that need to be made to get your online marketing moving. Let Octoply mine your data so you can see what’s working and what isn’t.
- When you leave your online marketing to Octoply, it’s not like having a black box that you can’t see into. Every month you get to see exactly how well your marketing is performing. You can see how many leads you got, if they converted to sales, which channels are your hot performers and where some under performers need some work.
You see; I want you to succeed. I want you to have the best techniques and the best minds working their hardest to achieve your online marketing goals.
Book your free 20 minute consultation today. There is no obligation. Just a good chat. We’ll get to the heart of improving your online marketing and I’ll show you how I can help you. That’s worth a chat isn’t it? Book now.